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Sales

New Business Activation Account Executive - LA

Location:

Los Angeles

Employment Type:

Regular

Job Code:

A137407

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Responsibilities

About the Role TikTok's Global Business Solutions team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and engage with new and existing customers. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. As an Account Executive, you will own the full sales cycle for a dedicated book of high-potential Enterprise and Mid-Market prospects. You will be responsible for strategically prospecting, qualifying, pitching, and closing advertisers, utilizing a value selling mindset to teach prospects about new market opportunities. By orchestrating multi-threaded sales cycles with C-level stakeholders, you will help them understand the transformative value of the TikTok Ads Platform and define a strategic roadmap for platform adoption. You will collaborate closely with internal teams to develop best-in-class acquisition strategies, building a high-velocity pipeline focused on long-term revenue potential and market expansion. Responsibilities - Target & Nurture: Directly manage and nurture a named account list; develop comprehensive account plans for winning and expanding business with Middle Market and Enterprise companies. - Full-Cycle Execution: Own the end-to-end sales process - from dedicated outbound prospecting to closing - while consistently meeting and exceeding quantitative and qualitative acquisition targets. - Strategic Outbound: Generate a robust sales pipeline through high-activity outbound efforts, including phone, email, and 3rd party tooling, driving urgency in interactions. - Executive Orchestration: Build and maintain key relationships with C-level executives, managing complex multi-threaded cycles and ensuring the right executive touchpoints are leveraged at the right time. - Consultative Value: Strategically consult with external stakeholders to align TikTok Ads strategies with their specific marketing objectives and business KPIs. - Cross-Functional Leadership: Work with leaders from Business Operations, Product, and Finance to lead complex product workshops and financial analyses, maintaining a strong feedback loop to drive platform strategy. - Process Innovation: Lead and contribute to team projects that refine our sales process, helping build repeatable, scaled engagement models for the broader team. - Seamless Onboarding: Onboard new clients onto the TikTok Ads Platform, setting them up internally for long-term growth and sustainable spend.


Qualifications

Minimum Qualifications: - 5+ years of professional sales or business development experience. - 4+ years of dedicated acquisition (new business) selling experience. - Challenger Mindset: Demonstrates a consultative, insight-led approach to selling — able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change. - Activity Driven: A track record of high-volume prospecting and a "hunter" mentality; not afraid to hit the phones to build a pipeline from scratch. - Stakeholder Mastery: Experience managing multi-threaded sales cycles involving multiple decision-makers across Legal, Finance, and Marketing. - Communication: Excellent verbal and written English with the ability to present complex data to executive audiences. Preferred Qualifications: - Ad Sales Experience: Previous experience in Ad Sales or Media Sales is highly preferred. - Strategic Acumen: Ability to think independently and strategically to develop acquisition tactics in an ever-evolving market. - Negotiation: Strong negotiation and closing skills with a proven track record of exceeding performance targets.


Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $73530 - $106084 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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