Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
About the Role We are looking for a highly strategic and execution-driven B2B Marketing Manager to drive merchant acquisition and ecosystem growth for TikTok Shop Brazil. This role will focus on identifying, packaging, and amplifying high-impact success cases (e.g., brand growth stories, campaign wins, seller breakthroughs) into compelling narratives, and distributing them across multiple channels to attract and educate potential sellers and partners. You will work closely with cross-functional teams (Category, Strategy, Ads, Partnerships, and Operations) to turn business results into scalable marketing assets that drive tangible business outcomes. Key Responsibilities Case Study Development - Identify high-potential success cases across categories (e.g., beauty, FMCG, fashion) - Transform complex business results into clear, compelling, and data-driven stories - Develop structured case studies (e.g., playbooks, success frameworks, best practices) Content Strategy & Distribution - Build a scalable content strategy targeting B2B audiences (brands, sellers, partners) - Distribute content across multiple channels including: - Industry media - Social platforms (LinkedIn, etc.) - Events, webinars, and offline activations - Ensure consistent messaging and positioning of TikTok Shop’s value proposition Merchant Acquisition Enablement - Use content and success cases to support seller acquisition and onboarding - Collaborate with BD and AM teams to create tailored narratives for key prospects - Develop pitch materials, decks, and storytelling assets Cross-functional Collaboration - Partner with internal teams (Ads, UG, Campaigns, Product) to extract insights and data - Align with global and regional teams to localize best practices for Brazil - Coordinate with PR and external agencies for broader amplification Performance Tracking & Optimization - Define KPIs for B2B marketing impact (e.g., lead generation, conversion, content reach) - Analyze performance and continuously optimize content strategy
Qualifications
Minimum Qualifications: - 5+ years of experience in B2B marketing, content marketing, or growth marketing - Strong storytelling ability with a data-driven mindset - Proven track record of turning business insights into scalable marketing content - Strong stakeholder management and cross-functional collaboration skills - Ability to work in a fast-paced, high-growth environment Preferred Qualifications: - Experience working with marketplaces, creators, or seller ecosystems - Familiarity with performance marketing (Ads, GMV-driven growth) - Experience in case-based marketing or thought leadership content - Exposure to LATAM markets is a plus - Experience in e-commerce, marketplace, or digital platforms is highly preferred
Job Information
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
