Responsibilities
The LATAM Operations team drives TikTok Shop's business in Latin America, operating across markets including Mexico and Brazil. We handle full-cycle seller onboarding, brand incubation and acceleration, creator ecosystem development, campaign execution, cross-border operational capability building, and end-to-end buyer experience. We are organized into vertical Category Management teams covering brand expansion, localized category operations, and merchant lifecycle growth, alongside centralized functions for creator operations, campaign operations, project management, and agency partnerships. Working closely with product, commercial, logistics, and governance teams, we tailor local strategies for merchants ranging from emerging local sellers to international brands. You will help build content commerce models designed for Latin American consumption patterns, shaping the experience for sellers, creators, and buyers across the region. About the team（Consumables） The consumables e-commerce industry (Beauty, Personal Care, Health, Pet, etc.) has seen tremendous growth in recent years and remains one of the most competitive and high-frequency categories. With millions of loyal users globally, we believe TikTok Shop is uniquely positioned to reshape how consumers discover and purchase consumable products through content and creators. We are looking for passionate and talented individuals to join our operations team to build a scalable, efficient, and innovative ecosystem connecting brands, creators, and users. Responsibilities - Define both short-term and long-term TikTok Shop Consumables creator development strategy, driving creator GMV growth and category penetration (Beauty, Personal Care, Health, etc.) - Scale high-quality creator supply in consumables through structured incubation, tiering, and performance management - Build creator growth playbooks (e.g., self-live, affiliate, IP campaigns) - Identify and scale top-performing creators based on GMV and content efficiency - Drive merchant × creator collaboration to unlock incremental GMV - Partner with brands to design creator-driven growth strategies (e.g., IP Campaign, Super Brand Day, New Arrivals) - Improve creator attach rate and conversion efficiency for key merchants - Analyze key performance metrics (traffic, CVR, AOV, retention) to identify growth levers and optimize content-commerce efficiency - Build and scale successful case studies across consumables categories to strengthen business awareness and best practice adoption - Collaborate closely with cross-functional teams (UG, Ads, Strategy, Governance, etc.) to unlock growth opportunities and remove operational blockers - Engage with key merchants and stakeholders to drive adoption of creator ecosystem and improve overall ecosystem efficiency
Qualifications
Minimum Qualifications: - Bachelor’s degree or above, with 3+ years of experience in e-commerce, creator/affiliate ecosystem, or digital marketing - Strong understanding of consumables categories (Beauty, Personal Care, Health, etc.) and their online sales dynamics - Proven experience in growth strategy, creator ecosystem scaling, or merchant operations - Strong data-driven mindset with the ability to translate insights into actionable strategies Preferred Qualifications: - Fast learner, strategic thinker, and self-driven executor - Excellent communication, stakeholder management, and project management skills - Exposure to LATAM markets is a plus
Job Information
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
