Responsibilities
Team Introduction: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. Responsibilities: - Responsible for driving key metrics for incentive product operations in APAC region, including but not limited to user growth, localization, content expansion, and user experience; - Responsible for the operation of various online products, formulating overall operational growth strategies, and collaborating with PM, RD, and data teams to achieve targets using product capabilities, marketing activities, and other growth methods; - Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs through user research, user feedback, and localization exploration, driving continuous upgrades of incentive products in terms of user experience and localization, and providing effective optimization strategies and directions for product iteration; - Develop & implement a 360 marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more; - Work closely and collaboratively with XFN stakeholders and regional teams to achieve growth targets and ensure alignment across all departments.
Qualifications
Minimum Qualifications - Bachelor's degree or above, with at least 3 years of experience in user growth, user operations, product operations, or related fields. - Proven experience in user growth strategies, including influencer marketing, viral marketing, push notification operations, and other growth channels. - Excellent language skills in both English and Korean for communicating with Korean market, with the ability to use both as working languages. - Deep understanding of overseas local cultures, user behavior, and marketing environments, with familiarity in user acquisition strategies. - Strong data analysis and problem-solving skills, with structured thinking and clear logic. - Strong cross-functional collaboration and communication skills, with the ability to adapt quickly in a global team environment. - Strong project management and execution capabilities, with a goal- and results-oriented mindset.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
