Responsibilities

About the team The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok’s advertising ecosystem. Our scope includes Marketing APIs, Organic APIs, Business Messaging APIs, developer platforms, SDKs, CLI tooling, documentation, partner integrations, and technology partner and agency co-development. We build the products and platform capabilities that allow developers, partners, agencies, and advertisers to programmatically create, manage, optimize, and scale advertising workflows on TikTok. About the role As a Senior Product Manager, Ads Developer Platform, you will own key developer-facing platform products that power TikTok’s advertising API ecosystem. This role sits at the intersection of developer platforms, advertising technology, partner ecosystems, and product infrastructure. You will be responsible for defining and building products that help developers and partners integrate with TikTok more effectively, including APIs, SDKs, CLI workflows, developer tooling, documentation systems, sandbox environments, debugging tools, and platform infrastructure. You will work closely with engineering, product, product marketing, developer relations, partnerships, sales, and external technology partners to identify developer pain points, define product requirements, and ship scalable platform capabilities. This role is ideal for someone who can move fluidly between product strategy and technical detail: someone who understands developer needs, can reason about API design and integration patterns, and can translate partner, market, and internal signals into a clear product roadmap. Responsibilities: - Define and own the product roadmap for ads developer platform capabilities across APIs, SDKs, CLI tooling, documentation, sandbox environments, debugging workflows, integration tooling, and developer experience. - Partner closely with engineering to design and ship scalable developer-facing products, including API capabilities, authentication flows, schemas, validation systems, observability, testing tools, and integration support infrastructure. - Deeply understand the needs of developers, technology partners, agencies, advertisers, and internal teams; translate those needs into clear product requirements and platform priorities. - Drive product discovery across external partners and internal stakeholders, including opportunity sizing, competitive analysis, workflow research, technical feasibility assessment, and developer feedback synthesis. - Collaborate with partner-facing teams to identify integration pain points, product gaps, adoption blockers, and opportunities to make TikTok’s platform easier and more reliable for developers to use. - Define success metrics for developer platform products, including API adoption, integration quality, time to first successful call, developer satisfaction, documentation quality, SDK/CLI usage, error reduction, and partner business impact. - Work across TikTok’s API surfaces, including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI-enabled or automation-oriented platform capabilities. - Align with senior leadership on product vision, platform priorities, investment tradeoffs, and long-term developer ecosystem strategy. - Create clear product narratives, requirements documents, launch plans, and internal/external enablement materials to drive alignment and adoption.

Qualifications

Minimum Qualifications: - 5 or more years of product management or closely related experience in developer platforms, API products, SaaS platforms, advertising technology, enterprise software, or platform infrastructure. - Experience owning technical products such as APIs, SDKs, developer tools, platform infrastructure, integrations, automation products, or workflow systems. - Strong technical fluency with APIs, authentication, request/response structures, webhooks, integration patterns, developer workflows, and system interactions. - Demonstrated ability to translate ambiguous developer, partner, or business needs into clear product strategy, requirements, roadmap priorities, and measurable outcomes. - Strong analytical and business judgment; comfortable using data, metrics, developer feedback, partner insights, and market signals to make product decisions. - Experience working cross-functionally with engineering, product marketing, partnerships, sales, developer relations, operations, and external technology partners. - Ability to communicate complex technical and strategic topics clearly to both technical and non-technical audiences. Preferred Qualifications: - Experience with advertising APIs, marketing technology platforms, commerce platforms, partner ecosystem products, or enterprise integration platforms. - Experience with developer experience products such as SDKs, CLIs, documentation platforms, sandboxes, debugging tools, schema validation, sample apps, or integration testing frameworks. - Experience working with external developers, agencies, technology partners, or enterprise customers on technical integrations. - Familiarity with ads workflows such as campaign creation, targeting, creative management, measurement, optimization, reporting, catalog integrations, or business messaging. - Familiarity with AI-enabled developer tooling, automation workflows, agentic systems, or AI-assisted integration experiences. - Strong product sense for platform design, including balancing flexibility, usability, reliability, scalability, governance, compliance, and ecosystem growth.

Job Information