Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands. Responsibilities: 1. Lead user research for a global e-commerce business, with a focus on understanding user needs in Southeast Asia to support business growth and improve user experience; 2. Independently drive end-to-end user research projects, including problem scoping, research design, execution, and delivering actionable insights that inform business decisions; 3. Develop a strong business understanding and leverage research to identify growth opportunities and areas for experience optimisation; 4. Proactively monitor industry trends and market dynamics, and conduct deep-dive studies aligned with business priorities and user needs
Qualifications
Minimum Qualifications: 1. Bachelor's degree or above in Psychology, Statistics, Sociology, Marketing, Economics, Anthropology, or related fields. 2. 2+ years of experience in user or market research, with familiarity across both qualitative and quantitative methods and the ability to independently deliver end-to-end studies; 3. Strong learning agility and critical thinking skills, with curiosity about user and business problems and the ability to drive insights into actionable solutions in complex environments; 4. Ability to thrive in a fast-paced environment and manage multiple projects effectively, and demonstrate strong time management skills; Preferred Qualifications: 1. Good understanding of the e-commerce or internet industry; experience in Southeast Asia markets is a plus; 2. Strong communication and stakeholder management skills, with the ability to collaborate cross-functionally and drive impact; 3. Proficiency in data analysis tools (e.g. SPSS, SQL) is a plus; strong qualitative research skills
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
