Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
About the team Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution — spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns — to drive sustainable e-commerce growth for TikTok Shop across the market. Responsibilities - Lead the planning, development, and execution of integrated brand and marketing IP campaigns, including flagship initiatives such as Super Brand Day and New Arrival Day. - Partner cross-functionally with internal stakeholders, including account management, creator partnerships, and other business teams, to drive seamless campaign execution and continuous optimization. - Analyze campaign performance metrics, including sales, orders, and GMV targets, and identify opportunities to improve effectiveness through data-driven insights, innovative activations, and strategic partnerships. - Monitor trends across social media, e-commerce, digital marketing, and related industries, and apply relevant insights to strengthen campaign creativity, brand visibility, and marketing impact. - Support revenue growth and campaign monetization initiatives by optimizing campaign performance and commercial outcomes.
Qualifications
Minimum Qualifications - Bachelor’s degree or equivalent practical experience. - 5+ years of experience in e-commerce, brand marketing, creative agencies, consulting, or related industries. - Experience with marketing IP development and familiarity with livestream, short-form video, or Shop Tab ecosystems is an advantage. - Strong marketing strategy and campaign planning capabilities, with the ability to manage integrated campaigns from concept development through execution. - Demonstrated analytical thinking, creativity, and problem-solving skills. - Strong understanding of consumer-facing digital platforms and social media ecosystems, including platforms such as TikTok, with an interest in emerging trends, digital culture, and evolving marketing opportunities. Preferred Qualifications - Strong communication, stakeholder management, and cross-functional collaboration skills. - Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments. - Experience coordinating across teams and integrating resources to support business and marketing objectives.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
