Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
About the team The Merchant Acquisition Incubation team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As an integral part of the team you'll take ownership of designing effective outreach programs, growth work-streams, thus empowering our merchants to grow and scale their business. Responsibilities: - Own merchant acquisition, responsible for new registered and sellable merchant growth - Expand and optimize acquisition channels (paid ads, CRM, agencies, events) to improve scale and efficiency - Build merchant segmentation (e.g. HiPo) and design differentiated onboarding strategies (commission incentives, ads credits, etc.) - Optimize funnel conversion (registration → onboarding → activation) to drive early-stage GMV - Develop localised strategies across EU markets, balancing scale and ROI
Qualifications
Minimum Qualifications - 5+ years experience in e-commerce / marketplace platforms - Proven experience in Merchant acquisition / seller onboarding, Merchant operations / growth / BD - Strong understanding of European merchant ecosystem: Brands / SMEs / distributors / service providers - Strong analytical and strategic thinking: Able to design growth models (CAC / LTV / funnel conversion) Preferred Qualifications - Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply. - Quick learner, proactive and resilient. - Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
