Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
SMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members the space to take ownership, explore ideas, and create real impact. This environment reflects TikTok's core value of Inspiring Creativity and offers a meaningful opportunity for candidates who want to grow and build at scale. SMB plays a critical role in expanding merchant supply for TikTok Shop Vietnam by acquiring, incubating, and educating sellers who can grow with the platform. In this role, you will focus on outbound merchant acquisition through outreach activities, online and offline events, and partner collaborations, while working closely with cross-functional teams to engage merchants and support their growth on TikTok Shop. We are seeking a Business Development talent to drive SMB merchant acquisition for TikTok Shop Vietnam, with a strong focus on outbound business development through outreach activities, online and offline events, workshops, and partner collaborations. This role requires a hands-on operator who can build qualified merchant pipelines, work effectively across teams, and turn merchant engagement into sustainable growth outcomes. Responsibilities - Drive SMB merchant acquisition for TikTok Shop Vietnam through proactive outreach activities, business development initiatives, and online and offline engagement programs - Build and manage a strong merchant pipeline by identifying opportunities, initiating conversations, and converting prospects into productive sellers on the platform - Own the end-to-end planning, hosting, and follow-up of TikTok Shop SMB workshops, webinars, and other merchant-facing events in collaboration with internal teams and external partners - Represent TikTok Shop SMB in the broader seller ecosystem, building relationships with merchants, communities, and business partners to expand acquisition opportunities - Develop and manage partner relationships that support market outreach, lead generation, and merchant growth objectives - Manage and develop a team of BPO agents, focusing on supporting merchants onboarding and growth - Track pipeline and acquisition performance, surface actionable insights, and work cross-functionally to improve merchant conversion and activation quality
Qualifications
Minimum Qualification(s): - 5+ years of experience in business development, merchant acquisition, sales, partnerships, account management, or ecommerce growth, with a strong track record of pipeline development and conversion - Proven experience driving business growth through proactive outreach activities, events, partnerships, or related demand-generation initiatives - Demonstrated ability to host, present, or support online and offline workshops or events, with strong public speaking and audience engagement skills - Experience managing partners or external stakeholders to deliver business outcomes, while collaborating effectively with cross-functional internal teams - Excellent command of both Vietnamese and English, with strong verbal and written communication skills - Bachelor’s degree in Business, Marketing, Communications, or a related field Preferred Qualification(s): - Strong understanding of ecommerce, social commerce, and digital selling strategies in Vietnam - Experience with TikTok Shop or similar ecommerce or social commerce platforms - Experience engaging a broad range of SMB merchants in Vietnam and understanding their growth needs
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
