Responsibilities

The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights. Responsibilities - Act as a Consultant to clients and internal stakeholders - Operate as solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes. - Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations. - Build Test & Learn frameworks leveraging TikTok’s measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact. - Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and functionality. - Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on TikTok solutions and best practices. - Clearly articulate and establish the value of TikTok within the client’s media mix and long-term communication strategy. Account Management, Campaign Management & Reporting - Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact. - Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success. - Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance. - Proactively monitor campaign delivery and make real-time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives. - Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers. - Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimization opportunities. - Prioritize operational tasks based on urgency and impact, balancing technical troubleshooting with client-facing needs. Stakeholder Management & Revenue Impact - Build trusting relationships with clients, agencies, and internal cross-functional teams (product, measurement, creative, operations) to deliver on growth objectives. - Navigate cross-functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges. - Champion product adoption and lead the execution of programs, packages, and betas aligned with company and market priorities. - Share responsibility for account and opportunity planning, working with sales to design client-centric strategies. - Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team. - Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands-on campaign and market experience.

Qualifications

Minimum Qualifications - 5+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms. - Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives. - Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination. - Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data. - Detail oriented, analytical and a creative problem solver Preferred Qualifications - Comfortable with revenue-bearing responsibilities and managing team targets - Experience with App/Leads/Shopping Ads/E-commerce marketing - Demonstrated ability to implement and troubleshoot conversion tracking via Pixels, SDKs, and Mobile Measurement Partners. - Experience with 3rd party ad measurement verification partners (such as IAS and DV) - Proven ability to diagnose and solve platform-related issues (e.g., delivery, optimization, attribution gaps, or creative disapprovals) by working directly with product and engineering teams. - Track record of building and executing strategic education programs to drive product adoption.

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