Responsibilities
At TikTok, our Brand Partnership Managers play a key role in shaping long-term business partnerships with leading brands globally. They act as trusted advisors, helping partners across different industries, by showcasing the power of TikTok’s innovative advertising solutions, and guiding partners throughout the entire funnel – from brand storytelling to performance-driven growth. Our mission is to deliver measurable business outcomes while creating authentic, native experiences for our community. Brand Partnerships Managers develop deep, strategic relationships with brands, inspiring them to engage with culture, connect with audiences, and drive impact in ways only TikTok can enable. We are looking for a strategic, analytical, and market-savvy Brand Partnership Manager (BPM) to manage and scale a portfolio of high-profile clients within the Food & CPG industry. In this role, you won't just sell ad space; you will act as a trusted marketing consultant. You will deeply understand our clients' business needs and translate them into impactful TikTok solutions. You possess a strong analytical mindset, a deep understanding of the digital advertising ecosystem (including other platforms), and the ability to position TikTok as a core driver of full-funnel business growth. Key Responsibilities - Strategic Portfolio Management: Act as the primary strategic partner for key accounts in the Food & CPG vertical, driving revenue growth and long-term partnerships. - Consultative Selling: Identify clients’ core business challenges and marketing needs, mapping them directly to TikTok’s product suite (from awareness to social commerce). - Competitive Positioning: Leverage your deep knowledge of the media landscape (especially other platforms) to clearly articulate TikTok’s unique value proposition and market differentiation. - Data-Driven Insights: Analyze campaign performance metrics and market trends to deliver actionable insights, proving ROI and guiding clients' future marketing investments. - Industry Leadership: Stay ahead of industry trends within Food, CPG, and adjacent fast-moving sectors to proactively pitch innovative solutions.
Qualifications
Minimum Qualifications - 4+ years of experience in digital marketing, account management, or brand partnerships - Proven track record working within leading tech platforms, top-tier media agencies, or fast-paced brand marketing environments. - Strategic & Analytical Mindset: Strong capability to dissect client needs, handle complex data, and turn analytics into compelling marketing stories. - Market Knowledge: Deep understanding of the Italian advertising market, consumer behavior, and the digital competitive landscape. - Communication: Exceptional communication and presentation skills. Fluent in Italian and English language skills in order to communicate effectively with clients Preferred Qualifications - Background in International or local digital technology hubs - Industry experience in CPG (FMCG), Food & Beverage, or Pharma, with a strong network or deep understanding of how these sectors allocate media mix.
Job Information
【For Pay Transparency】 Italy Compensation Description (Annual) - TikTok
The initial gross annual salary for this position in the selected city is EUR 43429, paid pursuant to and inclusive of any relevant provisions of law and the National Collective Labour Agreement for employees of the Commercial Sector negotiated by Confcommercio.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
In line with our company philosophy and commitment to equal treatment, our Total Rewards package is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment. Learn more about our benefits at https://lifeattiktok.com/culture.
These benefits are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
