Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
Team Introduction TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them. With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth. Responsibilities 1. Develop and drive PR and communications strategies aligned with TikTok Local Service’s business stage and market characteristics, supporting external communications for key business milestones, priority markets, and core topics. 2. Develop a deep understanding of the local services industry, including food and beverage, travel and hospitality, and general lifestyle services. Based on company strategy and industry trends, plan and produce high-quality communications content, including but not limited to in-depth articles, thought leadership pieces, media briefing materials, and speeches. 3. Collaborate with Global PR and GR teams to build and maintain high-quality media and government relationships. Be able to identify the different focuses of various media outlets, drive more in-depth and influential coverage, and advance the implementation of projects with strong social value orientation. 4. Be responsible for public opinion monitoring and crisis communications response, exercising sound communications judgment and coordination to help the business maintain consistent, steady, and credible external messaging in complex environments.
Qualifications
Minimum Qualifications - Bachelor’s degree or above, preferably in journalism, communications, sociology, business, or related fields. Strong PR and communications background with experience at top-tier media organizations are preferred. - Excellent content planning and writing skills, with the ability to independently produce high-quality written materials. - Strong understanding of the local services industry, including its ecosystem, competitive landscape, merchant operating logic, and consumer trends. Relevant industry experience is preferred. - Experience working in overseas markets, strong understanding of media environments, communication styles, and public discourse across different markets, with proven cross-cultural collaboration skills. Preferred Qualifications - Experience leading communications projects for platform businesses, internet companies, local services, or consumer internet sectors. - Familiarity with overseas media ecosystems, with hands-on experience in international communications and corporate reputation management.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
