Responsibilities
Team Introduction TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them. With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth. Responsibilities 1. Develop and execute communication strategies for TikTok Local Services, building mid- to long-term PR narratives aligned with business priorities, market focus, and industry trends. 2. Drive external storytelling around local services, content-driven discovery, and key service verticals such as travel, hospitality, and dining, to enhance TikTok Local Service’s visibility and industry influence in priority markets. 3. Support communications initiatives in key overseas markets, including the U.S. and Southeast Asia, in close partnership with global and regional teams across media engagement, content development, speaking opportunities, industry forums, and brand communications. 4. Work cross-functionally with operations, product, strategy, legal, and regional stakeholders to identify and package data, case studies, milestones, and social impact stories for external communications use. 5. Help build and improve issue management and reputation response mechanisms, including monitoring, assessing, and responding to negative sentiment, industry controversies, and sensitive communication topics. 6. Support the development of external data and case disclosure processes to ensure communications are accurate, compliant, consistent, and reusable across markets.
Qualifications
Minimum Qualifications - Bachelor’s degree or above, preferably in journalism, communications, sociology, business, or related fields. - 5+ years of experience in PR, corporate communications, or related functions supporting international markets. Experience in internet platforms, local services, or technology companies is preferred. - Excellent written and verbal communication skills, with the ability to independently draft press materials, speeches, messaging documents, Q&As, and briefing notes. - Proficiency in Mandarin is required to collaborate with global partners and key stakeholders based in Mainland China. - Strong understanding of local services, dining, travel/hospitality, and content marketing, with the ability to translate business priorities into clear external narratives. - Experience working in overseas markets, strong understanding of media environments, communication styles, and public discourse across different markets, with proven cross-cultural collaboration skills. - Proven ability to work cross-functionally and manage complex projects with multiple stakeholders. Preferred Qualifications - Experience leading communications projects for platform businesses, internet companies, local services, or consumer internet sectors. - Familiarity with overseas media ecosystems, with hands-on experience in international communications and corporate reputation management.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
