Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
The Category Strategist Lead drives the overall strategy and performance of the Electronics cluster, identifying growth opportunities across commercial, operational, and competitive levers to increase market share and GMV. The role also leads a small team of Category Strategists, providing direction and coaching to deliver strategic initiatives that improve category performance. - Dissemble goals , formulate budget plans, and transforming goals into executable plans; - Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs; - Build and monitor the operational index, and work closely with the data team to optimize the data products; - Strong ability to identify risks and streamline business efficiencies - Understanding e-commerce or live broadcast field is a plus; - Implement and manage important merchant strategies; - Combining business analytics, data mining, and data visualization, to help organizations to make more data-driven decisions. - Provide business, insight and trend analysis to improve overall category performance - Capable to produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs - Support project managers, product, and category teams to work on different initiatives, and make decisions based on number
Qualifications
Minimum Qualifications - Bachelor's Degree or above. - 5+ years of experience in e-commerce, category management, operation and/or strategy planning - 2+ years of team management experience. - Strong analytical mindset; familiar with key performance metrics and comfortable making data-driven decisions. - Proven ability to work across and influence cross-functional teams. - Written and verbal proficiency in both English and Thai languages Preferred Qualifications - Structured thinker with a logic and data-driven approach to problem-solving. - Big-picture orientation with the ability to manage projects of varying complexity - from planning through risk mitigation and process optimization. - Adaptable, fast learner; comfortable getting hands-on in a fast-paced, high-growth environment. - Previous experience in team management is preferred.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
