Join us as we inspire
creativity and bring joy to
millions of users worldwide.
Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
About the Team: Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content—such as the TikTok One platform, content packages, and ACA creative tools—with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase. By seamlessly integrating creativity, community, and commerce—with AI capabilities embedded throughout—we help brands efficiently reach their target audiences and achieve sustainable growth. Our mission: Inspire creativity, ignite growth. Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact About Global Spark Talent Program: To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2027 graduates: - Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years; - Dedicated growth support from leader and mentor; - High-Impact Opportunities. Believe in the power of youth. Shape the future together. We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early. Responsibilities: - Scale AI Creative Products: Drive the global adoption of GenAI tools, monitor regional usage and penetration, and develop localized optimization plans; analyze AIGC content performance to inform product iterations. - Creator Marketing Ecosystem: Analyze creator segmentation and operational strategies; support flagship brand case studies and distill scalable influencer marketing models. - Brand & Marketing IP and Campaign Operations: Participate in creative product planning for key global marketing campaigns; track client adoption of non-standard products (e.g., short-form drama and brand bidding) and build regional best practice case libraries. - Data Driven Decision Making: Build automated monitoring dashboards; identify growth bottlenecks through attribution analysis.
Qualifications
Minimum Qualifications: - Master’s degree or above. - Prior experience in internet monetization, consulting, or areas such as brand advertising, creator marketing, or AIGC is a strong plus. - Strong analytical thinking and high data sensitivity; experience with advanced data analysis and tools is preferred. - Proactive, strong cross-functional and cross-cultural communication skills; quick learner with high adaptability and resilience.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
