Responsibilities
About the team Indonesia Small Medium Business team takes the responsibility to manage sellers from scratch via omni-channels, accelerate the growth cycle for platform via strategy approach and provide accessible, quality & effective education and engagement throughout the whole seller lifecycle to drive their business success. While ID SMB Strategy takes an important role in target setting, budget management, data enhancement and strategy production. Responsibilities: - Take ownership of end-to-end acquisition strategy planning and execution for key industries in Indonesia (e.g. Beauty, Fashion, Lifestyle, Electronics), defining industry development stages and clear goals to drive scalable acquisition growth. - Based on TikTok Shop and Tokopedia platform characteristics, combined with local consumer trends and competitive landscape in Indonesia, develop differentiated industry operating and seller management strategies, and build replicable industry playbooks and methodologies. - Deeply understand common pain points and core needs of merchants at different development stages within each industry, and build a data-driven, end-to-end operating framework to improve overall industry operating efficiency. - Build and monitor an industry-level OKR system, tracking key metrics such as industry scale, penetration, merchant structure and supply health; break down and attribute OKRs, and adjust industry development direction in a timely manner based on data insights. - Collaborate closely with cross-functional teams including assortment, integrated marketing, product to land platform capabilities and resources in priority industries and establish a closed-loop industry incubation mechanism.
Qualifications
Minimum Qualifications: - 3+ years of experience in e-Commerce or internet operations/strategy/business analytics; experience in industry planning, category operations or ecosystem incubation - Detail-oriented, responsible and results-driven, with strong self-motivation and learning agility; able to iterate quickly in a fast-changing and ambiguous environment. - Fluent in English (both written and spoken) is required to operate effectively in an international business environment. Preferred Qualifications: - Experience serving mid/long-tail or larger-scale merchants, with in-depth understanding of merchant business models and growth journeys in at least one e-commerce industry/category, and clear views on industry development patterns. - Proficient in Excel and SQL; proficiency in one of AI agent is a plus. Hands-on experience in modeling or large-scale data analysis is preferred, with the ability to translate data insights into concrete strategies and projects.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
