Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love. About the Role As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for TikTok Shop brand campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact. Key Responsibilities - Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities. - Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization. - Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth. - Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance. - Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results. - Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimization recommendations. - Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency. - Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments. - Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programs, and platform commercial growth projects.

Qualifications

Minimum Qualifications - Bachelor’s degree or above in Consulting, Business, E-commerce, Marketing, Finance or related fields. - Over 2 years of experience in campaign management, project management, marketing, e-commerce, consulting, or a related field. - Strong project management skills with a proven ability to lead cross-functional projects, manage multiple stakeholders, and deliver results in a fast-paced environment. - Strong analytical thinking and structured problem-solving skills, with the ability to translate business objectives into actionable plans. - Excellent communication, stakeholder management, and collaboration skills. - Self-motivated, detail-oriented, adaptable, and results-driven, with a strong sense of ownership. TPA Hiring Disclaimer (for TikTok roles) ''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''

Job Information