Join us as we inspire
creativity and bring joy to
millions of users worldwide.
@2026 TikTok
Responsibilities
Role Overview This role focuses on designing scalable live-streaming event strategies and mechanisms based on creator segmentation, content insights, and business objectives. By integrating event mechanics, creator segmentation, content insights, and resource coordination, the Event POC will build scalable event solutions that enhance creators’ traffic, engagement, and revenue performance. Responsibilities: - Scalable and Content-Driven Event System Development Design scalable live-streaming event formats tailored to different creator segments and content verticals. Balance content relevance with operational scalability to enhance viewer experience and engagement, while building and continuously iterating systematic methodologies that can be effectively replicated across broader creator populations. - Viewer- and Revenue-Oriented Event Design Develop event mechanisms that drive viewing behavior, engagement time, and revenue conversion. Take ownership of event performance metrics and conduct structured post-event analysis to optimize event frameworks and strategies. - Event Planning, Execution, and Promotion Lead end-to-end event planning from a content perspective, including concept design, execution, and promotional strategy. Coordinate cross-functional resources to ensure execution quality, timeline alignment, and goal achievement. - Innovation and Industry Exploration Continuously explore new live-streaming event formats and operational models to drive systematic integration between content capabilities and event mechanisms. Support creator growth and contribute to the long-term health of the live-streaming content ecosystem.
Qualifications
Minimum Qualification(s) - Language Skills: Business-level proficiency in Japanese and Chinese is required for cross-functional communication, including with the product team based in Chinese speaking regions. - Project Management: Strong project management and planning capabilities, with proven experience in managing full-cycle event projects from planning through execution and post-event analysis. Able to coordinate cross-functional stakeholders, manage timelines and resources, and deliver measurable viewing and revenue results. - Campaign and Data Analysis Experience: With the ability to identify problems and uncover actionable insights from data, diagnose root causes, and translate findings into concrete strategies and actions to improve business performance. - Mindset: Highly self-motivated with a strong sense of ownership and results orientation. Proactively identifies opportunities, drives initiatives forward, and continuously challenges the status quo. Sets high standards, aims for the highest, and consistently improves performance through rapid iteration and a data-driven approach. Preferred Qualification(s) - Experience in the entertainment, online gaming, advertising, or media industries. - Strong understanding of AI and emerging technologies, with hands-on experience using AI tools and proactively exploring new AI use cases to improve content creation, event planning, data analysis, and operational efficiency. - A strong understanding of live-streaming content and event mechanics. - Experience with BI tools and/or SQL.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.