Responsibilities

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. The Measurement Center of Excellence, or COE, is a regional team focused on advancing how TikTok demonstrates and improves advertising effectiveness. We work across branding and performance measurement to develop scalable insights, solutions, frameworks, and programs that help advertisers better understand and improve the business impact of their investments on TikTok. Our team sits at the intersection of Measurement, Sales, Product, Analytics, and Marketing. We partner with market and regional teams to analyze advertising outcomes, identify opportunities across clients and industries, validate new measurement approaches, and translate complex findings into clear and actionable recommendations. As a Measurement COE Intern, you will support regional projects spanning analytics, research, program development, and measurement innovation. You will have the opportunity to work with real-world advertising data, contribute to high-impact cross-market initiatives, and learn how measurement insights are used to influence advertising strategies, product development, and business decisions. Responsibilities - Support regional advertising measurement projects across branding and performance use cases, working closely with COE members and cross-functional partners - Analyze and synthesize data from multiple studies, markets, advertisers, or industries to identify trends, benchmarks, and actionable insights - Assist with the development of meta-analyses, custom research, product validation studies, and other strategic measurement initiatives - Maintain and improve project trackers, reporting dashboards, measurement repositories, and other tools used to monitor program progress and impact - Translate analytical findings into clear presentations, reports, case studies, and recommendations for technical and non-technical stakeholders - Conduct research on advertising effectiveness, measurement methodologies, industry trends, competitor practices, and emerging technologies - Support the development of scalable COE resources, including playbooks, best-practice frameworks, training materials, and go-to-market content - Explore opportunities to automate or streamline recurring analytical, reporting, and operational workflows using data tools or generative AI - Coordinate inputs and deliverables across regional and market stakeholders, ensuring project information is accurate, organized, and delivered on time - Take ownership of a defined internship project and present key findings and recommendations to the broader Measurement team

Qualifications

Minimum Qualifications: - Currently pursuing a Bachelor's degree or above - Strong analytical and technical skills, including advanced Excel, working knowledge of Python or R, and good knowledge of SQL - Solid understanding of statistical concepts and data analysis methodologies, with a quantitative and problem-solving mindset - Strong PowerPoint and communication skills, with the ability to present data and insights clearly and professionally - Strong attention to detail, ownership and organisational skills, with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment Preferred Qualifications: - Previous internship, project or coursework experience in data analytics, business intelligence, consulting, or a technology-related environment - Familiarity with data visualisation tools, such as Tableau or Power BI - Understanding of digital marketing metrics, advertising measurement or social media analytics

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