Responsibilities
TikTok is seeking an experienced Product Manager to build ads platform products for Lead Ads solutions. This role focuses on the end-to-end lead-generation experience within TikTok Ads Manager — from lead collection and qualification to conversion — and on designing industry-specific solutions for priority verticals (e.g. auto, education, finserv). You will identify new opportunities for industry solutions and optimize the ads experience to drive lead quality, cost efficiency, and advertiser growth on the platform. Responsibilities: - Lead the development and optimization of Lead Ads features within TikTok Ads Manager across the full funnel. - Design and scale industry-specific lead-generation solutions for priority verticals, tailoring the lead collection → qualification → conversion flow to each vertical's funnel and requirements. - Partner with sales and industry teams to translate advertiser needs into scalable product capabilities; drive key-client pilots, onboarding, and feedback loops. - Collaborate with cross-functional teams (vertical, ads core, delivery / algorithm, BI, design, creatives) to identify challenges, define product strategy, and set objectives aligned with vertical advertisers' needs. - Leverage customer feedback, user research, competitor research, and data analytics to identify growth opportunities and continuously improve the lead-generation experience. - Stay up-to-date with ad-tech trends and emerging technologies (including AI / agent-based lead solutions), applying this knowledge to keep TikTok at the forefront of advertising solutions.
Qualifications
Minimum Qualifications: - BA/BS degree. - Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in China and to communicate with stakeholders. - 2+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization. - Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding. - Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance. - Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams. - Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders. Preferred Qualifications: - 3+ years of experience as a PM, building and launching ad interface or platform products. - Understanding of performance ads, particularly lead generation, with experience in lead systems, CRM, or B-side system design. - Industry / vertical solution experience (auto, education, finance, professional services etc.). - Track record of shipping complex 0→1 products and driving complex cross-functional delivery. - Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $185600 - $295200 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
