Responsibilities
TikTok is seeking a Senior Product Manager to build industry-specific Agentic Lead solutions within TikTok Ads Manager. This role owns the end-to-end lead-generation experience — from lead collection and qualification to conversion — and focuses on designing tailored solutions for priority verticals (e.g. auto, education, finserv, local & professional services). You will identify new opportunities for industry solutions, and increasingly bring AI and agent-based capabilities into the lead-generation journey to drive lead quality, cost efficiency, and advertiser growth on the platform. Responsibilities: - Own the strategy, roadmap, and delivery of Agentic Lead industry solutions across priority verticals, tailoring the lead collection → qualification → conversion flow to each vertical's funnel and requirements. - Bring AI and agent-based capabilities into the lead-generation experience to improve lead quality and advertiser efficiency. Stay ahead of ad-tech trends and emerging AI technologies. - Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans. Design and iterate the client experience. - Leverage customer feedback, user research, competitor research, and data analytics to identify growth opportunities and continuously improve the lead-generation experience. - Collaborate with cross-functional teams (vertical, ads core, delivery, design, creatives) to define product strategy and set objectives aligned with vertical advertisers' needs.
Qualifications
Minimum Qualifications: - Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients and to communicate with stakeholders based in Mainland China - Bachelor's degree or above. 3+ years of PM experience is highly preferred. - Ability to continuously optimize ad delivery strategies and product capabilities, enhance user experiences, and rapidly iterate and experiment to deliver optimal solutions. - Strong logical thinking, business acumen, and analytical skills, with the ability to use data to guide product decisions. - Highly sensitive to customer experience, with a proven track record of driving product growth from 1 to 10, and fundamental operational thinking. - Big-picture mindset and independent thinking; able to adjust strategy in complex, fast-changing environments and keep projects moving; resilient and positive.
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $185600 - $295200 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
