Responsibilities
About the team The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users. Responsibilities - Lead and oversee platform-level event marketing projects for TikTok Shop, including but not limited to offline event planning, online integrated marketing, platform-wide communications, and commercial partnerships. - Drive targeted B2B marketing strategies to amplify the platform's brand equity and thought leadership among merchants, brands, supply chain partners, and the broader industry ecosystem. - Combine consumer trends with audience insights to identify unique products on TikTok Shop; collaborate with internal and external partners to design merchant recruitment/selection strategies, as well as execute creative initiatives and operational mechanics. - Keep pace with market trends and viral topics (both on and off-platform); engage high-profile celebrities and creators to rapidly plan and execute viral content, shareable thematic marketing events, and dedicated live-streaming e-commerce sessions. - Manage project budgets and monitor both online and offline performance based on key objectives; extract reusable best practices to continuously iterate and innovate creative strategies.
Qualifications
Minimum Qualification(s) - 5+ years of work experience in marketing at e-commerce companies is highly preferred, especially experience from building high level strategies to campaign development and media management. - Data and Insights driven, ability to synthesize data into strategy and execution. - Thorough understanding of the full funnel of E-commerce industry or creator marketing including Owned, Earned and Paid strategy and execution. - Exceptional attention to detail and ability to prioritize and delegate. - Excellent written and presentation skills & negotiation skills, and leadership ability. Preferred Qualification(s) - Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics. - A keen interest in brand and business development, including commercial and brand partnerships.
Job Information
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
