Responsibilities
About the team We are looking for a Mass Seller Operations and Education professional to be responsible for merchant recruitment and growth operations with the core objective of increasing the number of available merchants, merchant activity, and GMV growth. This role requires strong project management, and the ability to translate platform strategies into clear, executable actions. Responsibilities: - Conduct tiered operations throughout the merchant lifecycle, identifying the key needs of novice, growing, high-quality, and benchmark merchants, and developing differentiated activation, retention, and growth strategies; - Plan and implement recruitment activities, email marketing, digital marketing, merchant tasks, incentive policies, merchant communities, merchant seminars, and other educational activities to improve merchant reach and engagement efficiency; - Build localized merchant education and growth content, covering core operational scenarios such as platform rules, store operations, product selection, traffic and advertising, logistics fulfillment, after-sales service, and compliance; - Analyze merchant lifecycles, operational performance, and core pain points using data-driven methods, identify growth opportunities that can be addressed through scalable operations, and continuously optimize strategies; - Collect merchant feedback and operational issues, drive relevant teams to complete problem-solving loops, and continuously optimize seller experience and merchant operational efficiency; - Collaborate with teams specializing in algorithms, user growth, marketing, product, recruitment, customer service, and fulfillment to drive the implementation of large-scale projects and empower growth for tens of thousands of sellers.
Qualifications
Minimum Qualifications: - Bachelor's degree or above, with 3+ years of e-commerce related work experience; - Experience in large-scale user or merchant growth, familiar with operational methods such as merchant recruitment, incentive policies, marketing, advertising, merchant community building, and merchant education; - Ability to operate throughout the entire merchant lifecycle, designing and implementing operational strategies around merchant activation, engagement, retention, growth, and GMV improvement; - Data-sensitive, able to define goals, build metrics, track progress, analyze complex business problems, identify growth opportunities, and continuously iterate operational strategies; - Excellent cross-team collaboration and project driving capabilities, able to work with partners from different functions and levels to promote the implementation of complex projects; - Fluent in English and Spanish; Preferred Qualifications: - Experience in cross-border e-commerce, platform merchant operations, or merchant growth; - Experience in the Latin American market, especially the Mexican market, is preferred.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
