Responsibilities
About the team The team drives, leads and grows the TikTok Shop Lifestyle Category, providing both sellers and buyers a seamless shopping experience. About the role As a Category Growth and Brand Management Lead, you will play a key role in shaping and accelerating the growth of the Lifestyle category on TikTok Shop. You will own a portfolio of strategic brands and merchants while also helping develop the broader category strategy. This role sits at the intersection of commercial strategy, merchant management, assortment, marketing, and e-commerce growth. We are looking for someone who knows how to build businesses, not just manage accounts — someone who can identify where the next growth opportunity lies, convince merchants to invest, and turn commercial strategies into measurable GMV growth. This is a strong opportunity for an experienced e-commerce professional who has operated at Team Lead / Manager level or as a strong individual contributor, and is looking to take on broader category ownership and potentially grow into a people leadership role. Responsibilities: - Drive Category Growth: Develop and execute category and sub-category growth strategies across GMV, assortment, traffic, conversion, and monetisation, identifying the biggest opportunities and translating them into clear action plans. - Win & Grow Key Merchants: Acquire and incubate leading brands, principals, distributors, and strategic merchants, building strong commercial relationships and securing competitive assortments, pricing, promotions, and campaign participation. - Build Joint Business Plans: Partner with strategic merchants to develop and execute Joint Business Plans (JBPs), aligning their business priorities with TikTok Shop's growth opportunities across campaigns, content, livestream, affiliate, and advertising. - Unlock Merchant Growth: Diagnose merchant performance and identify growth opportunities across assortment expansion, pricing, content, livestream, affiliate, and promotional levers, turning insights into concrete commercial actions. - Build a Scalable Seller Ecosystem: Develop approaches to manage and grow mid- and long-tail sellers through structured incubation, seller education, performance management, and scalable engagement programs. - Raise Marketplace Quality: Work with merchants and internal teams to improve key seller and customer experience metrics, including fulfilment, cancellation, returns, shipping performance, and service quality. - Lead Cross-Functional Execution: Collaborate closely with Campaign, Creator, Ads, Operations, Product, and other teams to translate category strategy into integrated initiatives and deliver business targets. - Influence Through Data & Storytelling: Own business reviews, merchant pitches, commercial negotiations, and category presentations, using data and market insights to influence senior stakeholders and external partners.
Qualifications
Minimum Qualifications - Bachelor's degree or above, with 5+ years of relevant experience in e-commerce, retail, consumer internet, or a related commercial environment. - Proven experience in category management, key account management, seller management, business development, or commercial strategy, with a track record of delivering measurable business growth. - Strong commercial acumen and analytical ability, with experience translating business data and market insights into growth strategies and actionable plans. - Strong stakeholder management and communication skills, with the ability to influence and negotiate effectively with both external merchants and internal cross-functional teams. Preferred Qualifications - Experience managing Lifestyle, General Merchandise, or adjacent consumer categories, with an established understanding of brands, distributors, principals, and merchant ecosystems. - Experience from leading e-commerce marketplaces such as Shopee, Lazada, Amazon, or similar platforms, particularly in a Team Lead, Manager, Senior Key Account, Category Manager, or equivalent capacity. - Proven track record of building Joint Business Plans (JBPs) and securing merchant investment across commercial campaigns, assortment, pricing, content, livestream, affiliate, or advertising. - Strong Excel and PowerPoint skills, with the ability to build data-driven business cases, commercial proposals, and executive-level presentations.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
