Responsibilities
About the team The Top Creator Operations Lead is responsible for driving the growth and performance of TikTok Shop Indonesia’s highest-potential affiliate creators. This role owns the end-to-end strategy for the Top Creator portfolio, including creator incubation, growth, execution, and cross-functional collaboration. The role serves as the primary bridge between Creator Managers, Industry and Merchant teams, Campaign and IMC teams, Special Projects, and other internal stakeholders. The successful candidate must combine strong commercial judgment, data-driven problem-solving, stakeholder management, and hands-on operational leadership. Responsibilities: - Leading creator-tier progression, livestream performance, and campaign contribution for the Top Creator portfolio. - Develop portfolio strategies across categories, creator personas, and performance tiers. - Identify high-potential creators and build structured plans to graduate them into top creators - Monitor creator performance, diagnose growth bottlenecks, and implement corrective action plans. - Improve creator productivity through livestream duration, conversion, product assortment, traffic, and content optimization. - Connect Top Creators with relevant brands, merchants, and hero products to unlock sustainable growth. - Work with Industry and Account Management teams to secure competitive product offerings, inventory, pricing, vouchers, commissions, and campaign support. - Develop strategic partnership and exclusivity programs for priority creators. - Define commercial requirements, performance targets, incentives, deliverables, and governance mechanisms. - Evaluate creator growth against relevant benchmarks, including merchant affiliates, other creator segments, and competing platforms. - Convert data into clear business insights, priorities, and action plans for senior management.
Qualifications
Minimum Qualifications: - 5+ years of experience in e-Commerce, creator operations, affiliate marketing, livestream commerce, campaign operations, category management, or related field. - Prior experience leading a team or managing a complex cross-functional business portfolio. - Strong understanding of the Indonesian e-commerce, affiliate, creator, and livestream ecosystem. - Excellent stakeholder management and negotiation skills. - Comfortable working in a fast-paced environment with shifting priorities and ambitious targets. Preferred Qualifications: - Experience working with top creators, celebrities, MCNs, talent agencies, or large affiliate portfolios. - Experience managing major e-commerce campaigns or high-value livestream sessions. - Existing relationships within Indonesia’s creator, brand, merchant, or entertainment ecosystem. - Experience designing creator incentive, exclusivity, or commercial partnership programs. - Strong knowledge of e-commerce marketplace and social-commerce ecosystem in Indonesia
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
