Responsibilities
The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities. We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market. You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place. TikTok Shop is transforming how people discover and buy products. In Italy, we are building a new Discovery commerce ecosystem where content, creators, and brands come together to drive real business impact. We are looking for an ambitious Key Account Manager to join our Milan-based team and play a pivotal role in onboarding and scaling high-potential Electronics merchants on TikTok Shop. This is a high-ownership role at the heart of one of TikTok’s fastest-growing businesses. Why Join TikTok Shop - Build a category from zero to scale in one of Europe's most exciting markets. - Work at the intersection of content, creators, and commerce. - High visibility, fast growth, real ownership, and a chance to shape the future of retail in Italy. Responsibilities As an Account Manager, you will own a portfolio of strategic partners and help them unlock growth through TikTok's unique commerce ecosystem. - Source and onboard high-potential merchants in Italy, building long-term, trusted partnerships. - Design and execute growth plans for your partners, covering assortment, content, creators, pricing, logistics, and campaigns. - Own revenue and GMV targets, consistently driving performance through data, experimentation, and iteration. - Create scalable mechanisms (playbooks, dashboards, workflows) to improve productivity and partner success at scale. - Work cross-functionally with Product, Ops, Marketing, Creator, and Policy teams to improve the merchant and user experience. - Analyze market trends and category performance to identify new growth opportunities. - Lead internal projects such as category launches, merchant campaigns, and B2B initiatives that strengthen the TikTok commerce ecosystem in Italy.
Qualifications
Minimum Qualifications - You are fluent in Italian and English, to be able to speak with external and internal stakeholders, and work in a a global, cross-cultural team. - You can influence and build trust with both merchants and internal stakeholders. - You are results-driven, with a strong commercial mindset and track record of hitting targets. - You are analytical and data-driven, able to turn insights into action. - You thrive in ambiguity and move fast in a changing environment. Preferred Qualifications - Passionate about becoming a TikTok Shop expert and shaping the future of social commerce. - Experience in e-commerce, marketplaces, or digital platforms. Especially within Electronics industry. - Background in business development, sales, or account management. - Hands-on exposure to content marketing, creators, influencers, or live commerce. - Strong understanding of the Italian e-commerce ecosystem, ideally with a network of local merchants.
Job Information
【For Pay Transparency】 Italy Compensation Description (Annual) - TikTok
The initial gross annual salary for this position in the selected city is EUR 43200, paid pursuant to and inclusive of any relevant provisions of law and the National Collective Labour Agreement for employees of the Commercial Sector negotiated by Confcommercio.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
In line with our company philosophy and commitment to equal treatment, our Total Rewards package is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment. Learn more about our benefits at https://lifeattiktok.com/culture.
These benefits are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
